Onsite Search Engine Optimization (SEO) is the process of optimizing information…on your website.
In order to have a sufficient Quality Score, you must have relevant content on your landing page. Good content consists of well-organized topics that are easy to read and cited well. It is important to note that Google is smart. In order to outplay Google’s algorithm and increase your website’s ranking, you should contribute unique information to your site. It is okay to link website’s on your landing page, where you retrieved information, as well. This is called inbound linking.
A popular online blog, Moz.com, is a great example of search marketing topics and optimization. There, Google ranking factors that occur on your website (onsite SEO) are carefully explained. Remember:
- Present good content on your website
- Good content is linkable!
Moz states that good onsite SEO is “optimizing both the content and HTML source code of a page.”
You can edit the information on your page through HTML source code. Search engines read your source code in order to properly index your website. Indexing is the process of adding pages to the Google Search Network. Something that is important if you want your website to be accessible by users online!
For my website, nikkisdigitalmarketing.com, I took advantage of free tools WordPress has to offer through WordPress Themes. I chose to do for my first website to keep things simple, as I am not familiar with HTML coding.
As long as your website is easy to navigate, contains unique and relevant content, utilizes links, and has a correlating URL, there is a chance you can become part of the Google Search Network over some period of time. It doesn’t happen overnight, but it happens when you follow these guidelines!
- Here is a Youtube Video that explains how to write good content.
YouTube allows us to share information so freely through videos online. It is a helpful tool for retrieving information fast! Good onsite SEO should feel the same.
- When a user visits your website they should immediately detect your central theme
As the video states, “you don’t have to be a writer to write good content.”