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Author: NIKKIMKT363

Hi my name is Nikki and I am a Senior at the University of Michigan Dearborn. I am a College of Business student with a major in Digital Marketing. I am using this website to share my journey of exploring a career in digital marketing.

Advertising on the Google Display Network

2 years ago

409 words

Display Advertising with Mobile

Now it is time to put your skills to the test. You want to create an Ad Campaign on the Google Display Network. I’ve mentioned in previous posts that Google Adwords is  great tool for starting an online marketing campaign. Through this software tool advertisers can choose to place ads by choosing from the following campaign options:…

Good Onsite SEO

2 years ago

372 words

Onsite Search Engine Optimization (SEO) is the process of optimizing information…on your website. In order to have a sufficient Quality Score, you must have relevant content on your landing page. Good content consists of well-organized topics that are easy to read and cited well. It is important to note that Google is smart. In order…

Introduction to Digital Marketing – Keyword Strategy

2 years ago

581 words

Keywords are the fundamentals of online marketing. They are the words we enter into search engines, like Google, to find answers to questions, conduct research, or purchase products and services. There is currently a popular commercial for Google’s Artificial Intelligence Software that repeats the phrase, “Make Google Do It!” Well, we have been making Google…

Introducing the Digital Marketing Major

2 years ago

184 words

The number of universities that include digital marketing as one of their major options is increasing at a coexisting rate with the rise of social media and new technology. Online success and profits are no longer centered around staying above the competition, but connecting with them. The topic of digital marketing includes using your creativity…