Now it is time to put your skills to the test. You want to create an Ad Campaign on the Google Display Network.
I’ve mentioned in previous posts that Google Adwords is great tool for starting an online marketing campaign. Through this software tool advertisers can choose to place ads by choosing from the following campaign options:
- The Google Search Network with Display Select
- Search Network Only
- Universal App
Campaign Subtypes include:
- All Features
- Marketing Objectives
Adwords clearly states, “campaign types are centered around Google’s advertising networks: the Google Search Network, the Google Display Network, and the YouTube Network.”
Why choose to advertise on Google Display Network?
Did you know that the Google Display Network targets over 2 million websites and reaches over 90% of people online? It allows users to show text, image, and video ads on mobile devices and tablets. I believe that the future is mobile…and it is smart for advertisers to create relevant ads on mobile platforms.
- Remarketing is possible on the Display Network
Remarketing reconnects users to your website and targets only those who did not make an immediate purchase, but perhaps created an impression. In digital marketing, an impression acts like a view. The consumer did not perform a conversion (like making a purchase or signing up for something on your website), but an ad was seen.
Statista.com is a statistics portal that studies roughly 22,500 sources:
- A 2017 study proved millennials, possibly the largest market segment of online shoppers today, “spent an average of 223 minutes per day on mobile devices, a strong increase from the 188 daily minutes in 2016.”
Forbes.com states that millennials are taking over the Internet and the Economy. Why not target them on the network they’re most likely to use?
A campaign is a set of ad groups (ads, keywords, and bids) that share a budget, targeting methods, and a location and language strategy, according to Google Adwords. Choosing a “Standard” subtype method for your advertising campaign allows Google to spread your campaign throughout the day, choosing to place higher bids when history proves more conversions happen at certain times of the day and days of the week. From there, you can select different bidding strategies like Maximize Clicks, which sets your bids with purpose of generating a lot of clicks while staying within budget.